World’s Most Valuable Brands :
Apple Inc. :-
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. Its hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, and theApple Watch smartwatch. Apple’s consumer software includes the OS X and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites. Its online services include the iTunes Store, the iOS App Store and Mac App Store, and iCloud.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. It was incorporated as Apple Computer, Inc. on January 3, 1977, and was renamed as Apple Inc. on January 9, 2007, to reflect its shifted focus toward consumer electronics. Apple (NASDAQ: AAPL) joined the Dow Jones Industrial Average on March 19, 2015.
BRAND VALUE: USD 145 BILLION
Google Inc. :-
Google Inc. is an American multinational technology company specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, and software. Most of its profits are derived from AdWords,an online advertising service that places advertising near the list of search results.
Google was founded by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University. Together they own about 14 percent of its shares and control 56 percent of the stockholder voting power through supervoting stock. They incorporated Google as a privately held company on September 4, 1998. An initial public offering followed on August 19, 2004. Its mission statement from the outset was “to organize the world’s information and make it universally accessible and useful,” and its unofficial slogan was “Don’t be evil”.In 2004, Google moved to its new headquarters in Mountain View, California, nicknamed the Googleplex.In August 2015, Google announced plans to reorganize its interests as a holding company called Alphabet Inc. When this restructuring took place on October 2, 2015, Google became Alphabet’s leading subsidiary, as well as the parent for Google’s Internet interests.
BRAND VALUE: USD 94 BILLION
Samsung is a South Korean multinational conglomerat company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol(business conglomerate).
Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee’s death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group.
Since 1990s, Samsung has increasingly globalized its activities and electronics, particularly mobile phones and semiconductors, have become its most important source of income.
BRAND VALUE: USD 83 BILLION
Amazon.com, Inc.often referred to as simply Amazon,is a American electronic commerce and cloud computing company with headquarters in Seattle, Washington. It is the largest Internet-based retailer in the United States. Amazon.com started as an online bookstore, later diversifying to sell DVDs, Blu-rays, CDs, video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys and jewelry. The company also produces consumer electronics—notably, Amazon Kindle e-book readers, Fire tablets, Fire TV and Fire Phone—and is the world’s largest provider of cloud infrastructure services (IaaS). Amazon also sells certain low-end products like USB cables under its in-house brand AmazonBasics.
Amazon has separate retail websites for United States, United Kingdom and Ireland, France, Canada, Germany, Italy,Spain, Netherlands, Australia, Brazil, Japan, China, India and Mexico. Amazon also offers international shipping to certain other countries for some of its products. In 2011, it professed an intention to launch its websites in Poland and Sweden.
In 2015, Amazon surpassed Walmart as the most valuable retailer in the United States by market capitalization.
BRAND VALUE: USD 69 BILLION
Microsoft Corporation commonly referred to as Microsoft is an American multinational technology company headquartered in Redmond, Washington, that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office office suite, and Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox game consoles and the Microsoft Surface tablet lineup. It is the world’s largest software maker by revenue and one of the world’s most valuable companies.
Microsoft was founded by Paul Allen and Bill Gates on April 4, 1975, to develop and sell BASIC interpreters for Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by Microsoft Windows. The company’s 1986 initial public offering, and subsequent rise in its share price, created three billionaires and an estimated 12,000 millionaires among Microsoft employees. Since the 1990s, it has increasingly diversified from the operating system market and has made a number of corporate acquisitions. In May 2011, Microsoft acquired Skype Technologies for $8.5 billion in its largest acquisition to date.
BRAND VALUE: USD 67 BILLION
Verizon Communications,is an American broadband and telecommunications company, the largest U.S. wireless communications service provider as of September 2014, and a corporate component of the Dow Jones Industrial Average.The company is based at 1095 Avenue of the Americas in Midtown Manhattan,New York City, but is incorporated in Delaware.
What eventually became Verizon was founded as Bell Atlantic, which was one of the seven Baby Bells that were formed after AT&T Corporation was forced to relinquish its control of the Bell System by order of the Justice Department of the United States. Bell Atlantic came into existence in 1984 with a footprint from New Jersey to Virginia, with each area having a separate operating company (consisting of New Jersey Bell, Bell of Pennsylvania, Diamond State Telephone, and C&P Telephone).
BRAND VALUE: USD 63 BILLION
AT&T Inc. is an American multinational telecommunications corporation, headquartered at Whitacre Tower in down town Dallas, Texas.AT&T is the second largest provider of mobile telephone and the largest provider of fixed telephone in the United States, and also provides broadband subscription television services. AT&T is the third-largest company in Texas (the largest non-oil company, behind only ExxonMobil and ConocoPhillips, and also the largest Dallas company).As of May 2014, AT&T is the 23rd-largest company in the world as measured by a composite of revenues, profits, assets and market value, and the 16th-largest non-oil company.As of 2016, it is also the 18th-largest mobile telecom operator in the world, with over 128.6 million mobile customers.
AT&T was ranked #6 on the 2015 rankings of the world’s most valuable brands published by Millward Brown Optimor.
BRAND VALUE: 59 BILLION
China Mobile Communications Corporation is a Chinese state-owned telecommunication company that provides mobile voice and multimedia services through its nationwide mobile telecommunications network. The company is the largest mobile telecommunications company by market capitalization today, and it was named as such in March 2011.China Mobile Limited is listed on both the NYSE and the Hong Kong stock exchange.
As of December 2014, China Mobile is the world’s largest mobile phone operator by subscribers with about 806 million.The ARPU(Average revenue per user) for the company stays at 90 Renminbi since 2004.
BRAND VALUE: USD 49 BILLION
Wells Fargo & Company is an American multinational banking and financial services holding company headquartered in San Francisco, California, with “hubquarters” throughout the country.It is the third largest bank in the U.S. by assets and the largest bank by market capitalization.Wells Fargo surpassed Citigroup Inc. to become the third-largest U.S. bank by assets at the end of 2015. Wells Fargo is the second largest bank in deposits, home mortgage servicing, and debit cards. Wells Fargo ranked 10th among the Forbes Global 2000 (2015) and the 30th largest company in the United States, according to Fortune 500 (2015).
In 2007 it was the only bank in the United States to be rated AAAby S&P,though its rating has since been lowered to AA- in light of the financial crisis of 2007–08. The firm’s primary U.S. operating subsidiary is national bank Wells Fargo Bank, N.A., which designates its main office as Sioux Falls, South Dakota.
Wells Fargo in its present form is a result of a merger between San Francisco–based Wells Fargo & Company and Minneapolis-based Norwest Corporation in 1998 and the subsequent 2008 acquisition of Charlotte-based Wachovia. Following the mergers, the company transferred its headquarters to Wells Fargo’s headquarters in San Francisco and merged its operating subsidiary with Wells Fargo’s operating subsidiary in Sioux Falls.
Wells Fargo is one of the “Big Four Banks” of the United States, along with JPMorgan Chase, Bank of America, and Citigroup—its main competitors.The company operates across 35 countries and has over 70 million customers globally. In 2012, it had more than 9,000 retail branches and over 12,000 automated teller machines in 39 states and the District of Columbia. In July, 2015, Wells Fargo became the world’s largest bank by market capitalization, edging past ICBC.
In February 2014 Wells Fargo was named the world’s most valuable bank brand for the second year running in The Banker and Brand Finance study of the top 500 banking brands.
BRAND VALUE: USD 44 BILLION